Disney Reads Campaign

Disney Reads is a Disney Publishing-branded campaign that celebrates the wonder of stories and storytelling across Disney's rich and diverse franchises. The campaign aims to captive, excite, and engage audiences of all ages, fostering a love for reading across multiple mediums.

I was commissioned to develop the campaign's visual identity, including the logo, key visual, comprehensive brand toolkit, and application guide, establishing a cohesive design system for partners, publishers, and collaborators to bring the Disney Reads brand to life across both digital and physical touchpoints.​​​