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Singapore Writers Festival 2022
A festival brand identity and key visual project.
Client
Arts House Group
Project Year
2022
In its 25th edition, Singapore Writers Festival embraces a quarter life crisis as it grapples with its origins, ponders what could have been as well as considers the endless possibilities in its future – what can be. The word “if” allows for retrospection as well as ideation. This project translates those ideas into a cohesive brand identity and key visual, capturing the spirit of introspection, imagination, and storytelling.
Photos and Festival video courtesy of Arts House Group.
Illustration: Felicia Pang
Animation: Irsyad Ishak
Graphic Design: Felicia Pang
Creative Direction: AHG Team
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